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ENG Manresa 2022

Ambassadors

The origin of the ambassadors' network :

The celebrations of the 500th anniversary of the arrival of Saint Ignatius of Loyola in Manresa offers us the opportunity to transform the city as well as an occasion to project Manresa to the world and make it more attractive, for both citizens and tourists. Thus, the project is not only meant to attract investments and talent, but to increase the collective self-esteem of citizens and, ultimately, improve their life quality.

One of the fundamental pillars of the project is, therefore, the city's projection towards citizens and abroad. This projection involves - from the beginning of the process to its implementation and subsequent evaluation- not only the elaboration of a communication plan and various digital and physical support materials, but, more importantly, the need to involve in a variety of ways different participants, both institutional and private and, obviously, the citizens themselves

The participants involved in the projection classified into four types:

  • Project boosters(organized in municipal work committees open to citizens)
  • Sponsors or patrons (with the cooperation of both public and private companies and through crowdfunding systems)
  • Volunteering (both entities and private capacity)
  • Ambassadors

Manresa City Council launched the creation of a network of local ambassadors for Manresa, as a tool to publicize and promote the city abroad. Thus, citizens and local agents are meant to collaborate in the design, organization and management of the events to celebrate 2022.

Phases of the network creation process:

2018-2019, the action was structured in the following stages:

  1. Define the strategy, objectives and methodology of the network.
  2. Agree on the first list of possible ambassadors based on their potential and influence in the city and abroad.
  3. Define a whole range of considerations for ambassadors.
  4. Invite the potential ambassadors to a presentation day. It took place in April 2018 in the Sanctuary of the Cave. There they worked together to create synergies between them.
  5. Expand the list of possible ambassadors based on the first meeting.
  6. Define the network work plan for the first semester of 2019.
  7. Design appropriate support materials.
  8. Evaluate the results of the first year of implementation to readjust the strategy.

General objectives of the network:

The objective of the network is to attract talent,  economic and cultural activity in our city and ultimately tourist to enhance Manresa's competitiveness, economic development and international relations. This network should also serve to increase citizen pride in belonging to Manresa and being able to represent it abroad. The ultimate goal is to improve the quality of life and well-being of the population of Manresa and its environment.