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ENG Welcomes

Communication

  • Firstly the elaboration and implementation of a communication plan are key to project Manresa as a brand to the public. Therefore, both media and messages need to be tailored to targets and segments. Besides, it should include the products created and the strategy defined in the current marketing and promotion plan.

  • It is necessary to develop a calendar with all the annual actions identified in the Communication Plan, to organise the actions involving media. Thus identify the high potential markets (Catalonia) and the strategic markets (Barcelona, Costa Barcelona and Paisatges Barcelona) where actions are to be carried out. It is also important to contact the selected media and negotiate annual collaboration contracts. However, to project Manresa as a tourist brand in the national and international market, it is necessary to work together with the Catalan Tourism Agency (ACT) to benefit from its ability to reach other markets. At the same time, we take particular interest in the main strategic products apart from the rest.

  • The periodic elaboration of press releases, providing them to the main media included in the media plan enhance the presence of Manresa in the different media.

  • It is vital to be present on social networks to reach different segments of the market more quickly and create a community linked to the municipality. Today, social networks have become an ideal channel to reach a large part of the population directly. It is recommended to actively manage profiles on Facebook, Instagram, Twitter, Tripadvisor and Google Business.

  • Therefore, it is necessary to promote interaction with social profiles of the region such as - Tourist Promotion Office of the Diputació de Barcelona, ??Catalan Tourism Agency, Catalunya Experience, Bages Turisme, DO Pla de Bages, Geopark and Parc de la Sèquia) to maximize the visibility of publications related to the destination, products, actions and activities.

  • Another important communication tool we use is our newsletter we release monthly. Which helps us create and  maintain a database of people interested in receiving tourist information from the municipality (use the website, social networks and tourist offices as subscription points for the newsletter). We include in the newsletter information on upcoming events, campaigns, offers and discounts, etc., we share future actions and use it as an instrument of internal communication and direct marketing.

  • It is essential to awaken among the local population and local professionals in the tourism sector or related ones, a hospitable mentality opened to tourism. Therefore, it is necessary to emphasize the development of awareness-raising measures that favour the involvement of the local population as well as entrepreneurs in the sector, so that they actively contribute to the proper development of tourism in the municipality. In order to contribute to the involvement of professionals in the tourism sector of the municipality, a small manual of positive practices could be developed for all entrepreneurs in the industry.